Description
Use content effectively
Whether online communication or online marketing-Contentseems to have become a kind of all -purpose weapon in this area. Many talk about it, but few know how to interpret him. How can the content be transferred, analyzing, optimizing and integrating your business model into the online area more and more into the online area?
This book takes you from the beginning and creates an overview of how you can discover, penetrate and understand this area with simple comparisons and examples of how you, or in cooperation with external service providers.
Content of the book:
- The introductory chapter for understanding
- Your individual strategy
- Define, find and reach target groups
- Their brand promise to the consumers
- Practical planning of the content
- Content formats: text, pictures, videos, audio
- Implementation and publication
- Distribution and distribution
- Building an effective website
- Google visibility with SEO
- Social media - but right
- Monitoring, reporting and analysis
- Is storytelling indispensable?
Advantages of this book:
- Decide which content is sensible and meaningless
- Recognize how it can advance content digitally
- Make yourself or correctly assess external support
- Expert interviews to make recommendations for underpin
With this book you can digitize parts of your business model immediately